Krista Glover Copywriter

Krista Glover

Leading Copywriter in Florida

People rarely buy features. People sometimes buy benefits. People always buy emotion.

Tell the truth but make truth fascinating. You know, you can’t bore people into buying your product. You can only interest them in buying it.

I will make it simple, important and moving to look at. I will sell and you will buy. Let me help your insights to have better words. I will make sure we convert and make nothing but profits.

What do we do?

Krista Glover Copywriter Image

We write. We write to influence. We write to convert. We convert them to mere readers or mere visitors to be your customers.

We do copywriting. But what does that mean actually.

It is an art of arranging words accurately to convey the product or service to the point.

Copywriting comes into play when you need to move the audience further into the funnel and inspire action as they digest your content. That means:

  • A compelling and well-placed call to action
  • Engaging headlines
  • Focused, targeted landing pages that support your funnel, match audience intent and inspire next steps.

Our team comprises of various copywriters including –

Creative Copywriters, SEO Copywriters, Marketing Copywriters, Digital Copywriters , Technical Copywriters and PR – Public Relations Copywriter.

Website Copywriting

As advertising or creative copywriters, our typical creative process involves:

  • meeting with account executives to discuss the client’s requirements and core messages
  • familiarising themselves with the product, target audience and competitor activities in the market
  • brainstorming ideas and concepts for the visual and words with other members of the creative team
  • presenting initial ideas to the creative director, some of which may be rejected or developed into workable concepts
  • writing various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)
  • modifying copy until the client is satisfied
  • overseeing the production phase, booking and liaising with designers, illustrators, printers, photographers and production companies
  • casting actors and models to appear in adverts
  • blog posts, online articles, web page copy.

As SEO Copywriters our work is to provide business value i.e we make sure your site ranks highly in relevant searches.

Technical copywriter is a rare and valuable species: a hybrid of techie and writer. We are good at: datasheets, user manuals, FAQs, knowledgebase articles, technical instructions of any sort. Technical writing may often necessitate in-depth knowledge of a subject, or at least a willingness to put in a lot of research. It could cover various specialist topic areas such as science and environment, health, marketing, finance, politics and government. We have an excellent team to do this all.

PR – Public relations copywriter covers anything that represents a business or organisation to the public and can fall under marketing or communications departments. Content produced for PR includes: Press releases and Statements.

So it’s understandable that writing good copy can get amazing results in terms of increasing sales across various marketing tools including website, advertising, newsletters and other materials that are viewed by your target customers.

Why do we do what we do?

Because we do it great. And we will help you do great as well in your business. We believe that we can thrive and add integrity to your business. We can help you connect and pass on your company’s insights, missions and visions.

We write the copy to add value to your business.

Why hire us?

Your business needs copy, for everything from the website pages that drive sales, to the blog posts that engage customers on social media. We will turn your ideas, product descriptions and testimonials into bright, fresh copy that people enjoy reading.

Also, you cannot be there everywhere and everyday. You have got limits to reach out to each of your customers.

A great copy represents you when you aren’t there. Imagine a sales page so good that people read it, relate to it, and buy. You don’t have to be there and yet you make money!

Not every writer can be a copywriter. The primary difference between a copywriter and other types of writers is that a copywriter must write copy that motivates, persuades, and sells. Good writing or a clever style are not enough. In the advertising industry it is said that if it doesn’t sell, it’s not creative.

You might think of a copywriter as a sales person who uses words to make sales.

Do we really add any value to your business?

Businesses run on sales. Without sales, there is no business. And copy is the sales.

Think about your business and how easy it would be to influence visitors. Copywriting takes your boring sales pitch and turns it into something that gets results without ever sounding like a sales pitch! Visitors feel like they aren’t being sold to and overall you get much better results.

However technical your business may be, most of your customers will not want or need to know the minutiae of what you do.

So we will help you Focus on “What’s the problem?” and “Here’s our solution.” With our words.

You understand the details behind the scenes. But your customers may have no interest at all in those things. In fact, they might care deeply about something that’s barely on your radar.

Sometimes a pair of outside eyes can be just what you need to communicate your most important benefits.

How is our content that will make the potential customers stay?

As a content marketer,we are not writing endless pages of dry, factual information that merely answers questions.

We are publishing information that both entertains and educates our reader who will be our potential customers — and we are doing it in the framework of a Big Idea
Whether it is the title of an article or the headline of a sales page, readers make snap decisions based on a quick scan of the top of the page. More often than not, they’ll simply move on to something else unless you craft an excellent headline. And we will craft one for you.

Not only this but our high-quality content also gives your site and business credibility and authority. If you’re looking to increase your conversions and sales, then nothing makes it easier than developing influence over the user.

Thoughtfully written content will convey genuine care and concern for customer satisfaction. This will establish trustworthiness, reducing skepticism and easing anxiety.

Why are we important?

The text on your website, the wording in your company brochure and the messages you post on social media say as much about your business as your logo and the behaviour of your staff. So we thrive to always make it look accurate and convincing.

We persuade people to take action. That action can be to buy a product, subscribe to a form, read a blog post, etc. But we know how to use the right words to get that action to happen.

And because we live in a big world, and we don’t have the ability to reach out verbally to our customers. So we help you reach out to your customers from afar.

Anyone can write something great, given they have enough time. However, the ranks of people who can create something exceptional, and quickly, are a little thinner. 

Copywriters who can wake up each morning and produce copy over and over every single day are the elites.

The people who can pull this off are some of the best.

Who should hire us?

Copywriting is the art of turning boring text into attention-grabbing and engaging content. Whether it’s a blog post, advert, sales page or product description, good copywriting is vital if you want conversions.

Publishers, unions, associations and professional organizations, government agencies, hospitals and health care organizations, scientific / technical / scholarly organizations, consumer groups, political and religious organizations, fundraisers, and business people and politicians who make speeches almost anyone and everyone might need us.

Will we be surely able to help you?

Definitely. 

We will write like it matters and it will.

Let us be your fresh eyes in the industry!

When you run a business and write the content, your writing might not be connecting with the general public. That’s because you’re biased by what you know, including your in-depth understanding of the company, its products and the industry as a whole. Fresh eyes can breathe new life into content, and it can be the best way to relay information to an audience. Copywriters can still be knowledgeable about your business or your area of the market, but they bring a fresh perspective. If your current copy isn’t gaining traction in the way you would like, the new eyes of a copywriter could make a positive difference.

We are firm believers that a Copywriter must be able to read human mind understand what they want and present it in the way people want and that is because we deal in direct response communications like emails, direct mail, off-the-page advertising, websites, micro sites, door to door leaflets and inserts representing you and your brand.